Authors: BABIN BJ DARDEN WR BABIN LA

Citation: Bj. Babin et al., NEGATIVE EMOTIONS IN MARKETING-RESEARCH - AFFECT OR ARTIFACT, Journal of business research, 42(3), 1998, pp. 271-285

Authors: DARDEN WR

Citation: Wr. Darden, SPECIAL ISSUE ON CUTTING EDGE RESEARCH IN RETAILING, Journal of business research, 35(3), 1996, pp. 177-178

Authors: BABIN BJ DARDEN WR

Citation: Bj. Babin et Wr. Darden, GOOD AND BAD SHOPPING VIBES - SPENDING AND PATRONAGE SATISFACTION, Journal of business research, 35(3), 1996, pp. 201-206

Authors: DARDEN WR BABIN BJ

Citation: Wr. Darden et Bj. Babin, EXPLORING THE CONCEPT OF AFFECTIVE QUALITY - EXPANDING THE CONCEPT OFRETAIL PERSONALITY, Journal of business research, 29(2), 1994, pp. 101-109

Authors: BABIN BJ DARDEN WR GRIFFIN M

Citation: Bj. Babin et al., WORK AND OR FUN - MEASURING HEDONIC AND UTILITARIAN SHOPPING VALUE, Journal of consumer research, 20(4), 1994, pp. 644-656

Authors: DARDEN WR BABIN BJ GRIFFIN M COULTER R

Citation: Wr. Darden et al., INVESTIGATION OF PRODUCTS-LIABILITY ATTITUDES AND OPINIONS - A CONSUMER PERSPECTIVE, The Journal of consumer affairs, 28(1), 1994, pp. 54-80