Authors: GROVE SJ FISK RP DORSCH MJ

Citation: Sj. Grove et al., ASSESSING THE THEATRICAL COMPONENTS OF THE SERVICE ENCOUNTER - A CLUSTER-ANALYSIS EXAMINATION, Service industries journal, 18(3), 1998, pp. 116

Authors: DORSCH MJ SWANSON SR KELLEY SW

Citation: Mj. Dorsch et al., THE ROLE OF RELATIONSHIP QUALITY IN THE STRATIFICATION OF VENDORS AS PERCEIVED BY CUSTOMERS, Journal of the Academy of Marketing Science, 26(2), 1998, pp. 128-142

Authors: DORSCH MJ GROVE SJ PICKETT GM KELLEY SW

Citation: Mj. Dorsch et al., RESPONSES TO GIFT-GIVING IN A BUSINESS CONTEXT - AN EMPIRICAL-EXAMINATION, Psychological reports, 81(3), 1997, pp. 947-955

Authors: DORSCH MJ CARLSON L

Citation: Mj. Dorsch et L. Carlson, A TRANSACTION APPROACH TO UNDERSTANDING AND MANAGING CUSTOMER EQUITY, Journal of business research, 35(3), 1996, pp. 253-264