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Results: 1-11 |
Results: 11
Modeling Multivariate Distributions Using Copulas: Applications in Marketing
Authors: Danaher, Peter J. Smith, Michael S.
Citation: J. Danaher, Peter et S. Smith, Michael, Modeling Multivariate Distributions Using Copulas: Applications in Marketing, Marketing science , 29(6), 2010, pp. 4-21
Modeling Multivariate Distributions Using Copulas: Applications in Marketing
Authors: Danaher, Peter J. Smith, Michael S.
Citation: J. Danaher, Peter et S. Smith, Michael, Modeling Multivariate Distributions Using Copulas: Applications in Marketing, Marketing science , 30(1), 2011, pp. 4-21
Estimation Issues for Copulas Applied to Marketing Data
Authors: Danaher, Peter J. Smith, Michael S.
Citation: J. Danaher, Peter et S. Smith, Michael, Estimation Issues for Copulas Applied to Marketing Data, Marketing science , 30(1), 2011, pp. 25-28
Optimal Pricing of New Subscription Services: Analysis of a Market Experiment
Authors: Danaher, Peter J.
Citation: J. Danaher, Peter, Optimal Pricing of New Subscription Services: Analysis of a Market Experiment, Marketing science , 21(2), 2002, pp. 119-138
Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions
Authors: Danaher, Peter J.
Citation: J. Danaher, Peter, Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions, American statistician , 46(4), 1992, pp. 254-260
Bacon with your eggs? applications of a new bivariate beta-binomial distribution
Authors: Danaher, Peter J. Hardie, Bruce G. S.
Citation: J. Danaher, Peter et S. Hardie, Bruce G., Bacon with your eggs? applications of a new bivariate beta-binomial distribution, American statistician , 59(4), 2005, pp. 282-286
Optimal Internet Media Selection
Authors: Danaher, Peter J. Lee, Janghyuk Kerbache, Laoucine
Citation: J. Danaher, Peter et al., Optimal Internet Media Selection, Marketing science , 29(2), 2010, pp. 336-347
A Comparison of Online and Offline Consumer Brand Loyalty
Authors: Danaher, Peter J. Wilson, Isaac W. Davis, Robert A.
Citation: J. Danaher, Peter et al., A Comparison of Online and Offline Consumer Brand Loyalty, Marketing science , 22(4), 2003, pp. 461-476
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
Authors: Danaher, Peter J. Roberts, John H. Roberts, Ken Simpson, Alan
Citation: J. Danaher, Peter et al., Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways, Marketing science , 30(4), 2011, pp. 586-594
Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
Authors: Roberts, Ken Roberts, John H. Danaher, Peter J. Raghavan, Rohan
Citation: Roberts, Ken et al., Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia, Marketing science , 34(6), 2015, pp. 815-824
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
Authors: Iyengar, Raghuram Jedidi, Kamel Essegaier, Skander Danaher, Peter J.
Citation: Iyengar, Raghuram et al., The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services, Marketing science , 30(5), 2011, pp. 820-836
Risultati: 1-11 |