Some Statistical Modeling Problems in the Advertising Industry: A Look at Media Exposure Distributions

Advertisers have been estimating the potential audience for their advertising campaigns for over 30 years, with varying degrees of success.When abstracted into random variables, their modeling problems become rather tantalizing for statisticians due to awkward inter- and intramedia correlations.The purpose of this article is to introduce more statisticians to fertile areas of research in the advertising industry.