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Results:
1-8
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Results: 8
The category-demand effects of price promotions
Authors:
Nijs, VR Dekimpe, MG Steenkamp, JBEM Hanssens, DM
Citation:
Vr. Nijs et al., The category-demand effects of price promotions, MARKET SCI, 20(1), 2001, pp. 1-22
Do international entry decisions of retail chains matter in the long run?
Authors:
Gielens, K Dekimpe, MG
Citation:
K. Gielens et Mg. Dekimpe, Do international entry decisions of retail chains matter in the long run?, INT J RES M, 18(3), 2001, pp. 235-259
Time-series models in marketing: Past, present and future
Authors:
Dekimpe, MG Hanssens, DM
Citation:
Mg. Dekimpe et Dm. Hanssens, Time-series models in marketing: Past, present and future, INT J RES M, 17(2-3), 2000, pp. 183-193
"Globalization": Modeling technology adoption timing across countries
Authors:
Dekimpe, MG Parker, PM Sarvary, M
Citation:
Mg. Dekimpe et al., "Globalization": Modeling technology adoption timing across countries, TECHNOL FOR, 63(1), 2000, pp. 25-42
Global diffusion of technological innovations: A coupled-hazard approach
Authors:
Dekimpe, MG Parker, PM Sarvary, M
Citation:
Mg. Dekimpe et al., Global diffusion of technological innovations: A coupled-hazard approach, J MARKET C, 37(1), 2000, pp. 47-59
Long-run effects of price promotions in scanner markets
Authors:
Dekimpe, MG Hanssen, DM Silva-Risso, JM
Citation:
Mg. Dekimpe et al., Long-run effects of price promotions in scanner markets, J ECONOMET, 89(1-2), 1999, pp. 269-291
Sustained spending and persistent response: A new look at long-term marketing profitability
Authors:
Dekimpe, MG Hanssens, DM
Citation:
Mg. Dekimpe et Dm. Hanssens, Sustained spending and persistent response: A new look at long-term marketing profitability, J MARKET C, 36(4), 1999, pp. 397-412
Long-run abstinence after narcotics abuse: What are the odds?
Authors:
Dekimpe, MG Van de Gucht, LM Hanssens, DM Powers, KI
Citation:
Mg. Dekimpe et al., Long-run abstinence after narcotics abuse: What are the odds?, MANAG SCI, 44(11), 1998, pp. 1478-1492
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