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Results: 8
Editorial: "Marketing Science" Replication and Disclosure Policy
Authors:
Desai, Preyas S.
Citation:
S. Desai, Preyas, Editorial: "Marketing Science" Replication and Disclosure Policy, Marketing science , 32(1), 2013, pp. 1-3
The Strategic Role of Exchange Promotions
Authors:
Desai, Preyas S. Purohit, Devavrat Zhou, Bo
Citation:
S. Desai, Preyas et al., The Strategic Role of Exchange Promotions, Marketing science , 35(1), 2016, pp. 93-112
"Call for Prices": Strategic Implications of Raising Consumers' Costs
Authors:
Desai, Preyas S. Krishnamoorthy, Anand Sainam, Preethika
Citation:
S. Desai, Preyas et al., "Call for Prices": Strategic Implications of Raising Consumers' Costs, Marketing science , 29(1), 2010, pp. 158-174
Editorial: New Editorial Structure for "Marketing Science"
Authors:
Desai, Preyas S. Feinberg, Fred Iyer, Ganesh Sudhir, K. Winer, Russ
Citation:
S. Desai, Preyas et al., Editorial: New Editorial Structure for "Marketing Science", Marketing science , 33(2), 2014, pp. 163-164
Editorial: People of "Marketing Science"
Authors:
Desai, Preyas S.
Citation:
S. Desai, Preyas, Editorial: People of "Marketing Science", Marketing science , 31(2), 2012, pp. 195-197
The Company That You Keep: When to Buy a Competitor's Keyword
Authors:
Desai, Preyas S. Shin, Woochoel Staelin, Richard
Citation:
S. Desai, Preyas et al., The Company That You Keep: When to Buy a Competitor's Keyword, Marketing science , 33(4), 2014, pp. 485-508
Editorial: Introducing Marketing Science Institute Research Priorities to "Marketing Science"
Authors:
Desai, Preyas S. Deighton, John Rizley, Ross Keane, Susan
Citation:
S. Desai, Preyas et al., Editorial: Introducing Marketing Science Institute Research Priorities to "Marketing Science", Marketing science , 31(6), 2012, pp. 873-877
Music Downloads and the Flip Side of Digital Rights Management
Authors:
Vernik, Dinah A. Purohit, Devavrat Desai, Preyas S.
Citation:
A. Vernik, Dinah et al., Music Downloads and the Flip Side of Digital Rights Management, Marketing science , 30(6), 2011, pp. 1011-1027
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1-8
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