Editorial: Introducing Marketing Science Institute Research Priorities to "Marketing Science"

Authors
Desai, Preyas S. Deighton, John Rizley, Ross Keane, Susan
Citation
S. Desai, Preyas et al., Editorial: Introducing Marketing Science Institute Research Priorities to "Marketing Science", Marketing science , 31(6), 2012, pp. 873-877
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
31
Issue
6
Year of publication
2012
Pages
873 - 877
Database
ACNP
SICI code