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Results: 1-7 |
Results: 7
Developing and validating a multidimensional consumer-based brand equity scale
Authors: Yoo, B Donthu, N
Citation: B. Yoo et N. Donthu, Developing and validating a multidimensional consumer-based brand equity scale, J BUS RES, 52(1), 2001, pp. 1-14
Marketing management support systems: Principles, tools, and implementation
Authors: Donthu, N Yoo, B
Citation: N. Donthu et B. Yoo, Marketing management support systems: Principles, tools, and implementation, J MARKET, 65(4), 2001, pp. 122-124
A longitudinal analysis of satisfaction and profitability
Authors: Bernhardt, KL Donthu, N Kennett, PA
Citation: Kl. Bernhardt et al., A longitudinal analysis of satisfaction and profitability, J BUS RES, 47(2), 2000, pp. 161-171
An examination of selected marketing mix elements and brand equity
Authors: Yoo, B Donthu, N Lee, S
Citation: B. Yoo et al., An examination of selected marketing mix elements and brand equity, J ACAD MARK, 28(2), 2000, pp. 195-211
Multi-unit retail site selection processes: Incorporating opening delays and unidentified competition
Authors: Kaufmann, PJ Donthu, N Brooks, CM
Citation: Pj. Kaufmann et al., Multi-unit retail site selection processes: Incorporating opening delays and unidentified competition, J RETAILING, 76(1), 2000, pp. 113-127
Sales response to outdoor advertising
Authors: Bhargava, M Donthu, N
Citation: M. Bhargava et N. Donthu, Sales response to outdoor advertising, J ADVER RES, 39(4), 1999, pp. 7-18
The Internet shopper
Authors: Donthu, N Garcia, A
Citation: N. Donthu et A. Garcia, The Internet shopper, J ADVER RES, 39(3), 1999, pp. 52-58
Risultati: 1-7 |