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Cross-national comparisons and consumer stereotypes: a case study of working and non-working wives in the U. S. and France
Authors: Douglas, Susan P.
Citation: . Douglas, Susan P., Cross-national comparisons and consumer stereotypes: a case study of working and non-working wives in the U. S. and France , Journal of consumer research Consumer research;JCR , 3(1), 1976, pp. 12-20
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