Authors: EASINGWOOD C STOREY C

Citation: C. Easingwood et C. Storey, THE VALUE OF MULTICHANNEL DISTRIBUTION-SYSTEMS IN THE FINANCIAL SERVICES SECTOR, Service industries journal, 16(2), 1996, pp. 223-241

Authors: BEARD C EASINGWOOD C

Citation: C. Beard et C. Easingwood, NEW PRODUCT LAUNCH - MARKETING ACTION AND LAUNCH TACTICS FOR HIGH-TECHNOLOGY PRODUCTS, Industrial marketing management, 25(2), 1996, pp. 87-103

Authors: EASINGWOOD C

Citation: C. Easingwood, CREATING POWERFUL BRANDS - DECHERNATONY,L, MCDONALD,M, Journal of the Market Research Society, 36(2), 1994, pp. 150-151

Authors: STOREY C EASINGWOOD C

Citation: C. Storey et C. Easingwood, THE IMPACT OF THE NEW PRODUCT DEVELOPMENT PROJECT ON THE SUCCESS OF FINANCIAL SERVICES, Service industries journal, 13(3), 1993, pp. 40-54