CREATING POWERFUL BRANDS - DECHERNATONY,L, MCDONALD,M

Authors
EASINGWOOD C
Citation
C. Easingwood, CREATING POWERFUL BRANDS - DECHERNATONY,L, MCDONALD,M, Journal of the Market Research Society, 36(2), 1994, pp. 150-151
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of the Market Research Society → ACNP
ISSN journal
00253618
Volume
36
Issue
2
Year of publication
1994
Pages
150 - 151
Database
ISI
SICI code
0025-3618(1994)36:2<150:CPB-DM>2.0.ZU;2-P