Authors: COOPER RG EASINGWOOD CJ EDGETT S KLEINSCHMIDT EJ STOREY C

Citation: Rg. Cooper et al., WHAT DISTINGUISHES THE TOP PERFORMING NEW PRODUCTS IN FINANCIAL SERVICES, The Journal of product innovation management, 11(4), 1994, pp. 281-299

Authors: EDGETT S PARKINSON S

Citation: S. Edgett et S. Parkinson, MARKETING FOR SERVICE INDUSTRIES - A REVIEW, Service industries journal, 13(3), 1993, pp. 19-39