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Results:
1-7
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Results: 7
Authors:
Rangaswamy, Arvind
Cochran, James J.
Erdem, Tülin
Hauser, John R.
Meyer, Robert J.
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2008, pp. 1-3
Authors:
Rangaswamy, Arvind
Cochran, James J.
Erdem, Tülin
Hauser, John R.
Meyer, Robert J.
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2006, pp. 1-3
Authors:
Shachar, Ron
Erdem, Tülin
Cutright, Keisha M.
Fitzsimons, Gavan J.
Citation: Shachar, Ron et al., Brands: The Opiate of the Nonreligious Masses?, Marketing science , 30(1), 2011, pp. 92-110
Authors:
Swait, Joffre
Erdem, Tülin
Citation: Swait, Joffre et Erdem, Tülin, Brand Effects on Choice and Choice Set Formation under Uncertainty, Marketing science , 26(5), 2007, pp. 679-697
Authors:
Swait, Joffre
Erdem, Tülin
Citation: Swait, Joffre et Erdem, Tülin, Brand Effects on Choice and Choice Set Formation under Uncertainty, Marketing science , 26(5), 2006, pp. 679-697
Authors:
Ching, Andrew T.
Erdem, Tülin
Keane, Michael P.
Citation: T. Ching, Andrew et al., Invited Paper: Learning Models: An Assessment of Progress, Challenges, and New Developments, Marketing science , 32(6), 2013, pp. 913-938
Authors:
Erdem, Tülin
Keane, Michael P.
Sun, Baohong
Citation: Erdem, Tülin et al., A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality, Marketing science , 27(6), 2008, pp. 1111-1125
Risultati:
1-7
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