Citation: S. Fader, Peter et S. Hardie, Bruce G., Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity, Marketing science , 29(1), 2010, pp. 85-93
Authors:
Fader, Peter S.
Bronnenberg, Bart J.
Iye, Ganesh
Neslin, Scott A.
Netzer, Oded
Srinivasan, Kannan
Citation: S. Fader, Peter et al., Editorial: Report of the "Marketing Science" Editorial Review Committee, Marketing science , 33(2), 2014, pp. 159-162
Authors:
Schwartz, Eric M.
Bradlow, Eric T.
Fader, Peter S.
Citation: M. Schwartz, Eric et al., Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data, Marketing science , 33(2), 2014, pp. 188-205
Authors:
Bradlow, Eric T.
Hardie, Bruce G. S.
Fader, Peter S.
Citation: T. Bradlow, Eric et al., Bayesian inference for the negative binomial distribution via polynomial expansions, Journal of computational and graphical statistics , 11(1), 2002, pp. 189-201
Authors:
Fader, Peter S.
Hardie, Bruce G. S.
Lee, Ka Lok
Citation: S. Fader, Peter et al., "Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model, Marketing science , 24(2), 2005, pp. 275-284
Authors:
Fader, Peter S.
Hardie, Bruce G. S.
McCarthy, Daniel
Vaidyanathan, Ramnath
Citation: S. Fader, Peter et al., Exploring the Equivalence of Two Common Mixture Models for Duration Data, American statistician , 73(3), 2019, pp. 288-295
Authors:
Hui, Sam K.
Fader, Peter S.
Bradlow, Eric T.
Citation: K. Hui, Sam et al., Path Data in Marketing: An Integrative Framework and Prospectus for Model Building, Marketing science , 28(2), 2009, pp. 320-335
Citation: W. Moe, Wendy et S. Fader, Peter, Fast-Track Article: Using Advance Purchase Orders to Forecast New Product Sales, Marketing science , 21(3), 2002, pp. 347-364
Citation: S. Fader, Peter et S. Winer, Russell, Introduction to the Special Issue on the Emergence and Impact of User-Generated Content, Marketing science , 31(3), 2012, pp. 369-371
Authors:
Schwartz, Eric M.
Bradlow, Eric T.
Fader, Peter S.
Citation: M. Schwartz, Eric et al., Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments, Marketing science , 36(4), 2017, pp. 500-522
Authors:
Hui, Sam K.
Fader, Peter S.
Bradlow, Eric T.
Citation: K. Hui, Sam et al., The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality, Marketing science , 28(3), 2009, pp. 566-572
Citation: S. Fader, Peter et S. Winer, Russell, Call for Papers: Special Issue of "Marketing Science" on User-Generated Content (UGC), Marketing science , 28(4), 2008, pp. 807-807
Citation: S. Winer, Russell et S. Fader, Peter, Objective vs. Online Ratings: Are Low Correlations Unexpected and Does It Matter? A Commentary on de Langhe, Fernbach, and Lichtenstein, Journal of consumer research JCR;Consumer research , 42(6), 2016, pp. 846-849
Authors:
Jerath, Kinshuk
Fader, Peter S.
Hardie, Bruce G. S.
Citation: Jerath, Kinshuk et al., New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model, Marketing science , 30(5), 2011, pp. 866-880
Citation: S. Fader, Peter et S. Winer, Russell, Call for Papers: Special Issue of "Marketing Science" on User-Generated Content (UGC), Marketing science , 28(5), 2009, pp. 1007-1007