Authors:
Shepherd, Steven
Chartrand, Tanya L.
Fitzsimons, Gavan J.
Citation: Shepherd, Steven et al., When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society.s Dominant Ideology, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 76-92
Citation: J. Fitzsimons, Gavan et R. Lehmann, Donald, Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses, Marketing science , 23(1), 2004, pp. 82-94
Authors:
Wu, Freeman
Samper, Adriana
Morales, Andrea C.
Fitzsimons, Gavan J.
Citation: Wu, Freeman et al., It.s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment, Journal of consumer research JCR;Consumer research , 44(3), 2017, pp. 651-672
Authors:
Yang, Linyun W.
Cutright, Keisha M.
Chartrand, Tanya L.
Fitzsimons, Gavan J.
Citation: W. Yang, Linyun et al., Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings, Journal of consumer research JCR;Consumer research , 40(5), 2014, pp. 973-992