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Citation: Shepherd, Steven et al., When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society.s Dominant Ideology, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 76-92

Authors: Fitzsimons, Gavan J. Lehmann, Donald R.

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Authors: Shachar, Ron Erdem, Tülin Cutright, Keisha M. Fitzsimons, Gavan J.

Citation: Shachar, Ron et al., Brands: The Opiate of the Nonreligious Masses?, Marketing science , 30(1), 2011, pp. 92-110

Authors: Wu, Freeman Samper, Adriana Morales, Andrea C. Fitzsimons, Gavan J.

Citation: Wu, Freeman et al., It.s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment, Journal of consumer research JCR;Consumer research , 44(3), 2017, pp. 651-672

Authors: Yang, Linyun W. Cutright, Keisha M. Chartrand, Tanya L. Fitzsimons, Gavan J.

Citation: W. Yang, Linyun et al., Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings, Journal of consumer research JCR;Consumer research , 40(5), 2014, pp. 973-992