Authors: Franke, GR

Citation: Gr. Franke, Applications of metes-analysis for marketing and public policy: A review, J PUBL POL, 20(2), 2001, pp. 186-200

Authors: Taylor, CR Franke, GR Maynard, ML

Citation: Cr. Taylor et al., Attitudes toward direct marketing and its regulation: A comparison of the United States and Japan, J PUBL POL, 19(2), 2000, pp. 228-237

Authors: Moon, YS Franke, GR

Citation: Ys. Moon et Gr. Franke, Cultural influences on agency practitioners' ethical perceptions: A comparison of Korea and the US, J ADVERT, 29(1), 2000, pp. 51-65

Authors: Singhapakdi, A Vitell, SJ Franke, GR

Citation: A. Singhapakdi et al., Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies, J ACAD MARK, 27(1), 1999, pp. 19-36

Authors: Abernethy, AM Franke, GR

Citation: Am. Abernethy et Gr. Franke, FTC regulatory activity and the information content of advertising, J PUBL POL, 17(2), 1998, pp. 239-256