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Results: 1-6 |
Results: 6

Authors: ROBERTSON TS GATIGNON H
Citation: Ts. Robertson et H. Gatignon, TECHNOLOGY DEVELOPMENT MODE - A TRANSACTION COST CONCEPTUALIZATION, Strategic management journal, 19(6), 1998, pp. 515-531

Authors: GATIGNON H ROBERTSON TS FEIN AJ
Citation: H. Gatignon et al., INCUMBENT DEFENSE STRATEGIES AGAINST NEW PRODUCT ENTRY, International journal of research in marketing, 14(2), 1997, pp. 163-176

Authors: GATIGNON H XUEREB JM
Citation: H. Gatignon et Jm. Xuereb, STRATEGIC ORIENTATION OF THE FIRM AND NEW PRODUCT PERFORMANCE, Journal of marketing research, 34(1), 1997, pp. 77-90

Authors: BOWMAN D GATIGNON H
Citation: D. Bowman et H. Gatignon, ORDER OF ENTRY AS A MODERATOR OF THE EFFECT OF THE MARKETING MIX ON MARKET SHARE, Marketing science, 15(3), 1996, pp. 222-242

Authors: BOWMAN D GATIGNON H
Citation: D. Bowman et H. Gatignon, DETERMINANTS OF COMPETITORS RESPONSE-TIME TO A NEW PRODUCT INTRODUCTION, Journal of marketing research, 32(1), 1995, pp. 42-53

Authors: RAMASWAMY V GATIGNON H REIBSTEIN DJ
Citation: V. Ramaswamy et al., COMPETITIVE MARKETING BEHAVIOR IN INDUSTRIAL-MARKETS, Journal of marketing, 58(2), 1994, pp. 45-55
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