Ts. Robertson et H. Gatignon, TECHNOLOGY DEVELOPMENT MODE - A TRANSACTION COST CONCEPTUALIZATION, Strategic management journal, 19(6), 1998, pp. 515-531
Technology alliances have emerged in the past decade as a significant
mode for the development of innovation. The present research assesses
the factors explaining whether firms will engage in such technology al
liances or utilize the more traditional mode of internal R&D. The hypo
theses stem from a transaction cost conceptualization. Results suggest
that firms which pursue technology alliances are likely to have less
commitment to product category-specific assets, to face higher technol
ogical uncertainty, to be more capable at measuring innovation perform
ance, to have more successful technology alliance experiences, and to
compete in lower growth product categories. (C) 1998 John Wiley & Sons
, Ltd.