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Results: 2
MULTIPLE WAYS OF MEASURING BRAND LOYALTY
Authors:
LESZCZYC PTLP GONUL FF
Citation:
Ptlp. Leszczyc et Ff. Gonul, MULTIPLE WAYS OF MEASURING BRAND LOYALTY, Canadian journal of economics, 29, 1996, pp. 494-497
JOINT ESTIMATES OF PURCHASE TIMING AND BRAND SWITCH TENDENCY - RESULTS FROM A SCANNER PANEL-DATA SET OF FREQUENTLY PURCHASED PRODUCTS
Authors:
GONUL FF LESZCZYC PTLP SUGAWARA T
Citation:
Ff. Gonul et al., JOINT ESTIMATES OF PURCHASE TIMING AND BRAND SWITCH TENDENCY - RESULTS FROM A SCANNER PANEL-DATA SET OF FREQUENTLY PURCHASED PRODUCTS, Canadian journal of economics, 29, 1996, pp. 501-504
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