Authors: Hauser, John R. Gaskin, Steven P.

Citation: R. Hauser, John et P. Gaskin, Steven, Application of the "Defender" Consumer Model, Marketing science , 3(4), 1984, pp. 327-351

Authors: Gaskin, Steven P.

Citation: P. Gaskin, Steven, Commentary on "Marketing Mix Reactions to Entry", Marketing science , 7(4), 1988, pp. 388-389