Commentary on "Marketing Mix Reactions to Entry"

Authors
Gaskin, Steven P.
Citation
P. Gaskin, Steven, Commentary on "Marketing Mix Reactions to Entry", Marketing science , 7(4), 1988, pp. 388-389
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
7
Issue
4
Year of publication
1988
Pages
388 - 389
Database
ACNP
SICI code