Citation: Godes, David, In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep across Firms and Products, Marketing science , 22(2), 2003, pp. 161-187
Citation: Godes, David, Invited Comment on ``Opinion Leadership and Social Contagion in New Product Diffusion'', Marketing science , 30(2), 2011, pp. 224-229
Citation: Godes, David et Mayzlin, Dina, Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing science , 28(4), 2009, pp. 721-739
Citation: Godes, David et Mayzlin, Dina, Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing science , 28(4), 2008, pp. 721-739