Invited Comment on ``Opinion Leadership and Social Contagion in New Product Diffusion''

Authors
Godes, David
Citation
Godes, David, Invited Comment on ``Opinion Leadership and Social Contagion in New Product Diffusion'', Marketing science , 30(2), 2011, pp. 224-229
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
30
Issue
2
Year of publication
2011
Pages
224 - 229
Database
ACNP
SICI code