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Results:
1-8
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Results: 8
Authors:
Godes, David
Ofek, Elie
Sarvary, Miklos
Citation: Godes, David et al., Content vs. Advertising: The Impact of Competition on Media Firm Strategy, Marketing science , 28(1), 2009, pp. 20-35
Authors:
Godes, David
Citation: Godes, David, In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep across Firms and Products, Marketing science , 22(2), 2003, pp. 161-187
Authors:
Godes, David
Citation: Godes, David, Invited Comment on ``Opinion Leadership and Social Contagion in New Product Diffusion'', Marketing science , 30(2), 2011, pp. 224-229
Authors:
Godes, David
Citation: Godes, David, The Strategic Impact of References in Business Markets, Marketing science , 31(2), 2012, pp. 257-276
Authors:
Godes, David
Silva, José C.
Citation: Godes, David et C. Silva, José, Sequential and Temporal Dynamics of Online Opinion, Marketing science , 31(3), 2012, pp. 448-473
Authors:
Godes, David
Mayzlin, Dina
Citation: Godes, David et Mayzlin, Dina, Using Online Conversations to Study Word-of-Mouth Communication, Marketing science , 23(4), 2004, pp. 545-560
Authors:
Godes, David
Mayzlin, Dina
Citation: Godes, David et Mayzlin, Dina, Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing science , 28(4), 2009, pp. 721-739
Authors:
Godes, David
Mayzlin, Dina
Citation: Godes, David et Mayzlin, Dina, Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing science , 28(4), 2008, pp. 721-739
Risultati:
1-8
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