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Results: 2

Authors: Goodstein, RC
Citation: Rc. Goodstein, Marketing for the entrepreneur: Customer focus to multiple constituencies, ADV ST ENTR, 12, 2000, pp. 193-208

Authors: Aylesworth, AB Goodstein, RC Kalra, A
Citation: Ab. Aylesworth et al., Effect of archetypal embeds on feelings: An indirect route to affecting attitudes?, J ADVERT, 28(3), 1999, pp. 73-81
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