Authors: Green, Paul E. Krieger, Abba M.

Citation: E. Green, Paul et M. Krieger, Abba, Models and Heuristics for Product Line Selection, Marketing science , 4(1), 1985, pp. 1-19

Authors: Green, Paul E. Devita, Michael T.

Citation: E. Green, Paul et T. Devita, Michael, A Complementarity Model of Consumer Utility for Item Collections, Journal of consumer research Consumer research;JCR , 1(3), 1974, pp. 56-67

Authors: Green, Paul E.

Citation: E. Green, Paul, On the Design of Choice Experiments Involving Multifactor Alternatives, Journal of consumer research Consumer research;JCR , 1(2), 1974, pp. 61-68

Authors: Green, Paul E. Krieger, Abba M.

Citation: E. Green, Paul et M. Krieger, Abba, An Application of a Product Positioning Model to Pharmaceutical Products, Marketing science , 11(2), 1992, pp. 117-132

Authors: Harshman, Richard A. Green, Paul E. Wind, Yoram Lundy, Margaret E.

Citation: A. Harshman, Richard et al., A Model for the Analysis of Asymmetric Data in Marketing Research, Marketing science , 1(2), 1982, pp. 205-242

Authors: Green, Paul E. Frank, Ronald E. Robinson, Patrick J.

Citation: E. Green, Paul et al., Cluster analysis in test market selection, Management science , 13(8, Series ), 1967, pp. B387-B400