An Application of a Product Positioning Model to Pharmaceutical Products

Authors
Green, Paul E. Krieger, Abba M.
Citation
E. Green, Paul et M. Krieger, Abba, An Application of a Product Positioning Model to Pharmaceutical Products, Marketing science , 11(2), 1992, pp. 117-132
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
11
Issue
2
Year of publication
1992
Pages
117 - 132
Database
ACNP
SICI code
Abstract
This paper describes a case application of SIMOPT, a product positioning model and decision support system.