Authors: UNNAVA HR AGARWAL S HAUGTVEDT CP

Citation: Hr. Unnava et al., INTERACTIVE EFFECTS OF PRESENTATION MODALITY AND MESSAGE-GENERATED IMAGERY ON RECALL OF ADVERTISING INFORMATION, Journal of consumer research, 23(1), 1996, pp. 81-88

Authors: HAUGTVEDT CP SCHUMANN DW SCHNEIER WL WARREN WL

Citation: Cp. Haugtvedt et al., ADVERTISING REPETITION AND VARIATION STRATEGIES - IMPLICATIONS FOR UNDERSTANDING ATTITUDE STRENGTH, Journal of consumer research, 21(1), 1994, pp. 176-189

Authors: HAUGTVEDT CP WEGENER DT

Citation: Cp. Haugtvedt et Dt. Wegener, MESSAGE ORDER EFFECTS IN PERSUASION - AN ATTITUDE STRENGTH PERSPECTIVE, Journal of consumer research, 21(1), 1994, pp. 205-218