Authors: CRADIT JD TASHCHIAN A HOFACKER CF

Citation: Jd. Cradit et al., SIGNAL-DETECTION-THEORY AND SINGLE OBSERVATION DESIGNS - METHODS AND INDEXES FOR ADVERTISING RECOGNITION TESTING, Journal of marketing research, 31(1), 1994, pp. 117-127

Authors: GOLDSMITH EB HOFFMAN JJ HOFACKER CF

Citation: Eb. Goldsmith et al., INSIGHTS INTO THE LONG-TERM EFFECTS OF PARENTS CAREERS ON REPORTED PARENT-OFFSPRING CLOSENESS, Journal of employment counseling, 30(2), 1993, pp. 50-54