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Results: 1-4 |
Results: 4
CONSUMERS PERCEPTIONS OF THE ASSORTMENT OFFERED IN A GROCERY CATEGORY- THE IMPACT OF ITEM REDUCTION
Authors: BRONIARCZYK SM HOYER WD MCALISTER L
Citation: Sm. Broniarczyk et al., CONSUMERS PERCEPTIONS OF THE ASSORTMENT OFFERED IN A GROCERY CATEGORY- THE IMPACT OF ITEM REDUCTION, Journal of marketing research, 35(2), 1998, pp. 166-176
WHY SWITCH - PRODUCT CATEGORY-LEVEL EXPLANATIONS FOR TRUE VARIETY-SEEKING BEHAVIOR
Authors: VANTRIJP HCM HOYER WD INMAN JJ
Citation: Hcm. Vantrijp et al., WHY SWITCH - PRODUCT CATEGORY-LEVEL EXPLANATIONS FOR TRUE VARIETY-SEEKING BEHAVIOR, Journal of marketing research, 33(3), 1996, pp. 281-292
AN INTEGRATIVE FRAMEWORK FOR UNDERSTANDING 2-SIDED PERSUASION
Authors: CROWLEY AE HOYER WD
Citation: Ae. Crowley et Wd. Hoyer, AN INTEGRATIVE FRAMEWORK FOR UNDERSTANDING 2-SIDED PERSUASION, Journal of consumer research, 20(4), 1994, pp. 561-574
AN EXAMINATION OF COGNITIVE-FACTORS RELATED TO HUMOROUSNESS IN TELEVISION ADVERTISING
Authors: ALDEN DL HOYER WD
Citation: Dl. Alden et Wd. Hoyer, AN EXAMINATION OF COGNITIVE-FACTORS RELATED TO HUMOROUSNESS IN TELEVISION ADVERTISING, Journal of advertising, 22(2), 1993, pp. 29-37
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