Authors:
Hanssens, Dominique M.
Purohit, Devavrat
Staelin, Richard
Albuquerque, Paulo
Bronnenberg, Bart J.
Citation: M. Hanssens, Dominique et al., Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg: Response Models, Data Sources, and Dynamics, Marketing science , 31(1), 2012, pp. 24-35
Citation: M. Joshi, Amit et M. Hanssens, Dominique, Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?", Marketing science , 28(2), 2009, pp. 239-250