Authors: Hanssens, Dominique M. Purohit, Devavrat Staelin, Richard Albuquerque, Paulo Bronnenberg, Bart J.

Citation: M. Hanssens, Dominique et al., Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg: Response Models, Data Sources, and Dynamics, Marketing science , 31(1), 2012, pp. 24-35

Authors: Steenkamp, an-Benedict E. M. Nijs, Vincent R. Hanssens, Dominique M. Dekimpe, Marnik G.

Citation: M. Steenkamp, An-benedict E. et al., Competitive Reactions to Advertising and Promotion Attacks, Marketing science , 24(1), 2005, pp. 35-54

Authors: Joshi, Amit M. Hanssens, Dominique M.

Citation: M. Joshi, Amit et M. Hanssens, Dominique, Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?", Marketing science , 28(2), 2009, pp. 239-250

Authors: Carpenter, Gregory S. Cooper, Lee G. Hanssens, Dominique M. Midgley, David F.

Citation: S. Carpenter, Gregory et al., Modeling Asymmetric Competition, Marketing science , 7(4), 1988, pp. 393-412

Authors: Hanssens, Dominique M. Pauwels, Koen H. Srinivasan, Shuba Vanhuele, Marc Yildirim, Gokhan

Citation: M. Hanssens, Dominique et al., Consumer Attitude Metrics for Guiding Marketing Mix Decisions, Marketing science , 33(4), 2014, pp. 534-550