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Results: 1-10 |
Results: 10
A Dynamic Changepoint Model for New Product Sales Forecasting
Authors: Fader, Peter S. Hardie, Bruce G. S. Huang, Chun-Yao
Citation: S. Fader, Peter et al., A Dynamic Changepoint Model for New Product Sales Forecasting, Marketing science , 23(1), 2004, pp. 50-65
Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
Authors: Fader, Peter S. Hardie, Bruce G. S.
Citation: S. Fader, Peter et S. Hardie, Bruce G., Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity, Marketing science , 29(1), 2010, pp. 85-93
Bayesian inference for the negative binomial distribution via polynomial expansions
Authors: Bradlow, Eric T. Hardie, Bruce G. S. Fader, Peter S.
Citation: T. Bradlow, Eric et al., Bayesian inference for the negative binomial distribution via polynomial expansions, Journal of computational and graphical statistics , 11(1), 2002, pp. 189-201
"Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model
Authors: Fader, Peter S. Hardie, Bruce G. S. Lee, Ka Lok
Citation: S. Fader, Peter et al., "Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model, Marketing science , 24(2), 2005, pp. 275-284
Bacon with your eggs? applications of a new bivariate beta-binomial distribution
Authors: Danaher, Peter J. Hardie, Bruce G. S.
Citation: J. Danaher, Peter et S. Hardie, Bruce G., Bacon with your eggs? applications of a new bivariate beta-binomial distribution, American statistician , 59(4), 2005, pp. 282-286
Exploring the Equivalence of Two Common Mixture Models for Duration Data
Authors: Fader, Peter S. Hardie, Bruce G. S. McCarthy, Daniel Vaidyanathan, Ramnath
Citation: S. Fader, Peter et al., Exploring the Equivalence of Two Common Mixture Models for Duration Data, American statistician , 73(3), 2019, pp. 288-295
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Authors: Chylinski, Mathew B. Roberts, John H. Hardie, Bruce G. S.
Citation: B. Chylinski, Mathew et al., Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects, Marketing science , 31(4), 2012, pp. 549-566
A Joint Model of Usage and Churn in Contractual Settings
Authors: Ascarza, Eva Hardie, Bruce G. S.
Citation: Ascarza, Eva et S. Hardie, Bruce G., A Joint Model of Usage and Churn in Contractual Settings, Marketing science , 32(4), 2013, pp. 570-590
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model
Authors: Jerath, Kinshuk Fader, Peter S. Hardie, Bruce G. S.
Citation: Jerath, Kinshuk et al., New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model, Marketing science , 30(5), 2011, pp. 866-880
Customer-Base Analysis in a Discrete-Time Noncontractual Setting
Authors: Fader, Peter S. Hardie, Bruce G. S. Shang, Jen
Citation: S. Fader, Peter et al., Customer-Base Analysis in a Discrete-Time Noncontractual Setting, Marketing science , 29(6), 2010, pp. 1086-1108
Risultati: 1-10 |