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Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: Implications for managing global marketing operations
Authors: Hewett, K Bearden, WO
Citation: K. Hewett et Wo. Bearden, Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: Implications for managing global marketing operations, J MARKET, 65(4), 2001, pp. 51-66
Managing images in different cultures: A cross-national study of color meanings and preferences
Authors: Madden, TJ Hewett, K Roth, MS
Citation: Tj. Madden et al., Managing images in different cultures: A cross-national study of color meanings and preferences, J INT MARK, 8(4), 2000, pp. 90-107
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