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Results: 3
Effective category management depends on the role of the category
Authors:
Dhar, SK Hoch, SJ Kumar, N
Citation:
Sk. Dhar et al., Effective category management depends on the role of the category, J RETAILING, 77(2), 2001, pp. 165-184
The variety of an assortment
Authors:
Hoch, SJ Bradlow, ET Wansink, B
Citation:
Sj. Hoch et al., The variety of an assortment, MARKET SCI, 18(4), 1999, pp. 527-546
Exploiting the installed base using cross-merchandising and category destination programs
Authors:
Dreze, X Hoch, SJ
Citation:
X. Dreze et Sj. Hoch, Exploiting the installed base using cross-merchandising and category destination programs, INT J RES M, 15(5), 1998, pp. 459-471
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