Authors: Hoch, Stephen J. Bradlow, Eric T. Wansink, Brian

Citation: J. Hoch, Stephen et al., Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach", Marketing science , 21(3), 2002, pp. 342-346

Authors: Sayman, Serdar Hoch, Stephen J. Raju, Jagmohan S.

Citation: Sayman, Serdar et al., Positioning of Store Brands, Marketing science , 21(4), 2002, pp. 378-397