Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach"

Authors
Hoch, Stephen J. Bradlow, Eric T. Wansink, Brian
Citation
J. Hoch, Stephen et al., Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach", Marketing science , 21(3), 2002, pp. 342-346
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
21
Issue
3
Year of publication
2002
Pages
342 - 346
Database
ACNP
SICI code