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Results: 1-7 |
Results: 7
A METAANALYSIS OF RELATIONSHIPS BETWEEN AD-EVOKED FEELINGS AND ADVERTISING RESPONSES
Authors: BROWN SP HOMER PM INMAN JJ
Citation: Sp. Brown et al., A METAANALYSIS OF RELATIONSHIPS BETWEEN AD-EVOKED FEELINGS AND ADVERTISING RESPONSES, Journal of marketing research, 35(1), 1998, pp. 114-126
A GENERALIZED UTILITY MODEL OF DISAPPOINTMENT AND REGRET EFFECTS ON POST-CHOICE VALUATION
Authors: INMAN JJ DYER JS JIA JM
Citation: Jj. Inman et al., A GENERALIZED UTILITY MODEL OF DISAPPOINTMENT AND REGRET EFFECTS ON POST-CHOICE VALUATION, Marketing science, 16(2), 1997, pp. 97-111
FRAMING THE DEAL - THE ROLE OF RESTRICTIONS IN ACCENTUATING DEAL VALUE
Authors: INMAN JJ PETER AC RAGHUBIR P
Citation: Jj. Inman et al., FRAMING THE DEAL - THE ROLE OF RESTRICTIONS IN ACCENTUATING DEAL VALUE, Journal of consumer research, 24(1), 1997, pp. 68-79
WHY SWITCH - PRODUCT CATEGORY-LEVEL EXPLANATIONS FOR TRUE VARIETY-SEEKING BEHAVIOR
Authors: VANTRIJP HCM HOYER WD INMAN JJ
Citation: Hcm. Vantrijp et al., WHY SWITCH - PRODUCT CATEGORY-LEVEL EXPLANATIONS FOR TRUE VARIETY-SEEKING BEHAVIOR, Journal of marketing research, 33(3), 1996, pp. 281-292
DO COUPON EXPIRATION DATES AFFECT CONSUMER-BEHAVIOR
Authors: INMAN JJ MCALISTER L
Citation: Jj. Inman et L. Mcalister, DO COUPON EXPIRATION DATES AFFECT CONSUMER-BEHAVIOR, Journal of marketing research, 31(3), 1994, pp. 423-428
A RETAILER PROMOTION POLICY MODEL CONSIDERING PROMOTION SIGNAL SENSITIVITY
Authors: INMAN JJ MCALISTER L
Citation: Jj. Inman et L. Mcalister, A RETAILER PROMOTION POLICY MODEL CONSIDERING PROMOTION SIGNAL SENSITIVITY, Marketing science, 12(4), 1993, pp. 339-356
WHO ARE THE PRICE VIGILANTES - AN INVESTIGATION OF DIFFERENTIATING CHARACTERISTICS INFLUENCING PRICE INFORMATION-PROCESSING
Authors: WAKEFIELD KL INMAN JJ
Citation: Kl. Wakefield et Jj. Inman, WHO ARE THE PRICE VIGILANTES - AN INVESTIGATION OF DIFFERENTIATING CHARACTERISTICS INFLUENCING PRICE INFORMATION-PROCESSING, J RETAILING, 69(2), 1993, pp. 216-233
Risultati: 1-7 |