Citation: Wl. James et Kj. Hatten, FURTHER EVIDENCE ON THE VALIDITY OF THE SELF TYPING PARAGRAPH APPROACH - MILES AND SNOW STRATEGIC ARCHETYPES IN BANKING, Strategic management journal, 16(2), 1995, pp. 161-168
Citation: Aj. Kover et al., CREATIVITY VS EFFECTIVENESS - AN INTEGRATING CLASSIFICATION FOR ADVERTISING, Journal of advertising research, 35(6), 1995, pp. 29-40
Citation: Wl. James et Kj. Hatten, EVALUATING THE PERFORMANCE EFFECTS OF MILES AND SNOWS STRATEGIC ARCHETYPES IN BANKING, 1983 TO 1987 - BIG OR SMALL, Journal of business research, 31(2-3), 1994, pp. 145-154
Citation: Aj. Kover et Wl. James, WHEN DO ADVERTISING POWER WORDS WORK - AN EXAMINATION OF CONGRUENCE AND SAT IATION, Journal of advertising research, 33(4), 1993, pp. 32-38