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Results: 1-6 |
Results: 6

Authors: KOVER AJ JAMES WL SONNER BS
Citation: Aj. Kover et al., TO WHOM DO ADVERTISING CREATIVES WRITE - AN INFERENTIAL ANSWER, Journal of advertising research, 37(1), 1997, pp. 41-53

Authors: JAMES WL HATTEN KJ
Citation: Wl. James et Kj. Hatten, FURTHER EVIDENCE ON THE VALIDITY OF THE SELF TYPING PARAGRAPH APPROACH - MILES AND SNOW STRATEGIC ARCHETYPES IN BANKING, Strategic management journal, 16(2), 1995, pp. 161-168

Authors: KOVER AJ GOLDBERG SM JAMES WL
Citation: Aj. Kover et al., CREATIVITY VS EFFECTIVENESS - AN INTEGRATING CLASSIFICATION FOR ADVERTISING, Journal of advertising research, 35(6), 1995, pp. 29-40

Authors: JAMES WL HATTEN KJ
Citation: Wl. James et Kj. Hatten, EVALUATING THE PERFORMANCE EFFECTS OF MILES AND SNOWS STRATEGIC ARCHETYPES IN BANKING, 1983 TO 1987 - BIG OR SMALL, Journal of business research, 31(2-3), 1994, pp. 145-154

Authors: NAYAR CV PHILLIPS SJ JAMES WL PRYOR TL REMMER D
Citation: Cv. Nayar et al., NOVEL WIND DIESEL BATTERY HYBRID ENERGY SYSTEM, Solar energy, 51(1), 1993, pp. 65-78

Authors: KOVER AJ JAMES WL
Citation: Aj. Kover et Wl. James, WHEN DO ADVERTISING POWER WORDS WORK - AN EXAMINATION OF CONGRUENCE AND SAT IATION, Journal of advertising research, 33(4), 1993, pp. 32-38
Risultati: 1-6 |