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Citation: A. Kohn Berning, Carol et Jacoby, Jacob, Patterns of Information Acquisition in New Product Purchases, Journal of consumer research Consumer research;JCR , 47(6), 2021, pp. 18-22

Authors: Jacoby, Jacob Speller, Donald E. Berning, Karol Kohn

Citation: Jacoby, Jacob et al., Brand Choice Behavior as a Function of Information Load: Replication and Extension, Journal of consumer research Consumer research;JCR , 1(1), 1974, pp. 33-42