Citation: Sayedi, Amin et al., Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising, Marketing science , 33(4), 2014, pp. 586-608
Authors:
Jerath, Kinshuk
Fader, Peter S.
Hardie, Bruce G. S.
Citation: Jerath, Kinshuk et al., New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model, Marketing science , 30(5), 2011, pp. 866-880