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Results:
1-8
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Results: 8
Authors:
Goi., Marcel
Jerath, Kinshuk
Srinivasan, Kannan
Citation: Goi., Marcel et al., Cross-Market Discounts, Marketing science , 30(1), 2011, pp. 134-148
Authors:
Amaldoss, Wilfred
Jerath, Kinshuk
Sayedi, Amin
Citation: Amaldoss, Wilfred et al., Keyword Management Costs and "Broad Match" in Sponsored Search Advertising, Marketing science , 35(2), 2016, pp. 259-274
Authors:
Sayedi, Amin
Jerath, Kinshuk
Srinivasan, Kannan
Citation: Sayedi, Amin et al., Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising, Marketing science , 33(4), 2014, pp. 586-608
Authors:
Jerath, Kinshuk
Ma, Liye
Park, Young-Hoon
Srinivasan, Kannan
Citation: Jerath, Kinshuk et al., A ``Position Paradox'' in Sponsored Search Auctions, Marketing science , 30(4), 2011, pp. 612-627
Authors:
Jerath, Kinshuk
Kim, Sang-Hyun
Swinney, Robert
Citation: Jerath, Kinshuk et al., Product Quality in a Distribution Channel with Inventory Risk, Marketing science , 36(5), 2017, pp. 747-761
Authors:
Jerath, Kinshuk
Sajeesh, S.
Zhang, Z. John
Citation: Jerath, Kinshuk et al., A Model of Unorganized and Organized Retailing in Emerging Economies, Marketing science , 35(5), 2016, pp. 756-778
Authors:
Jiang, Baojun
Jerath, Kinshuk
Srinivasan, Kannan
Citation: Jiang, Baojun et al., Firm Strategies in the ``Mid Tail'' of Platform-Based Retailing, Marketing science , 30(5), 2011, pp. 757-775
Authors:
Jerath, Kinshuk
Fader, Peter S.
Hardie, Bruce G. S.
Citation: Jerath, Kinshuk et al., New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model, Marketing science , 30(5), 2011, pp. 866-880
Risultati:
1-8
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