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Citation: Be. Kahn, DYNAMIC RELATIONSHIPS WITH CUSTOMERS - HIGH-VARIETY STRATEGIES, Journal of the Academy of Marketing Science, 26(1), 1998, pp. 45-53

Authors: MENON S KAHN BE

Citation: S. Menon et Be. Kahn, THE IMPACT OF CONTEXT ON VARIETY SEEKING IN PRODUCT CHOICES, Journal of consumer research, 22(3), 1995, pp. 285-295

Authors: FEINBERG FM KAHN BE MCALISTER L

Citation: Fm. Feinberg et al., IMPLICATIONS AND RELATIVE FIT OF SEVERAL 1ST-ORDER MARKOV-MODELS OF CONSUMER VARIETY SEEKING, European journal of operational research, 76(2), 1994, pp. 309-320

Authors: KAHN BE ISEN AM

Citation: Be. Kahn et Am. Isen, THE INFLUENCE OF POSITIVE AFFECT ON VARIETY SEEKING AMONG SAFE, ENJOYABLE PRODUCTS, Journal of consumer research, 20(2), 1993, pp. 257-270