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Citation: Ww. Kassaye et Pp. Schumacher, TESTING THE IMPACT OF TRYING IN BEHAVIOR INTERVENTION, Journal of economic psychology, 19(1), 1998, pp. 75-106

Authors: KASSAYE WW VACCARO JP

Citation: Ww. Kassaye et Jp. Vaccaro, TV STATIONS USE OF BARTER TO FINANCE PROGRAMS AND ADVERTISEMENTS, Journal of advertising research, 33(3), 1993, pp. 40-48