TV STATIONS USE OF BARTER TO FINANCE PROGRAMS AND ADVERTISEMENTS

Authors
KASSAYE WW VACCARO JP
Citation
Ww. Kassaye et Jp. Vaccaro, TV STATIONS USE OF BARTER TO FINANCE PROGRAMS AND ADVERTISEMENTS, Journal of advertising research, 33(3), 1993, pp. 40-48
Citations number
28
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
33
Issue
3
Year of publication
1993
Pages
40 - 48
Database
ISI
SICI code
0021-8499(1993)33:3<40:TSUOBT>2.0.ZU;2-J