Authors:
KEILLOR BD
HULT GTM
ERFFMEYER R
BABAKUS E
Citation: Bd. Keillor et al., NATID - THE DEVELOPMENT AND APPLICATION OF A NATIONAL IDENTITY MEASURE FOR USE IN INTERNATIONAL MARKETING, Journal of international marketing, 4(2), 1996, pp. 57-73
Citation: Bd. Keillor et al., INFLUENCES ON ADOLESCENT BRAND PREFERENCES IN THE UNITED-STATES AND MEXICO, Journal of advertising research, 36(3), 1996, pp. 47-56