Authors: KIRMANI A

Citation: A. Kirmani, ADVERTISING REPETITION AS A SIGNAL OF QUALITY - IF ITS ADVERTISED SO MUCH, SOMETHING MUST BE WRONG, Journal of advertising, 26(3), 1997, pp. 77-86

Authors: BOULDING W KIRMANI A

Citation: W. Boulding et A. Kirmani, A CONSUMER-SIDE EXPERIMENTAL EXAMINATION OF SIGNALING THEORY - DO CONSUMERS PERCEIVE WARRANTIES AS SIGNALS OF QUALITY, Journal of consumer research, 20(1), 1993, pp. 111-123