Authors: KOHLI C LABAHN DW

Citation: C. Kohli et Dw. Labahn, OBSERVATIONS - CREATING EFFECTIVE BRAND NAMES - A STUDY OF THE NAMINGPROCESS, Journal of advertising research, 37(1), 1997, pp. 67-75

Authors: LABAHN DW KOHLI C

Citation: Dw. Labahn et C. Kohli, MAINTAINING CLIENT COMMITMENT IN ADVERTISING AGENCY-CLIENT RELATIONSHIPS, Industrial marketing management, 26(6), 1997, pp. 497-508