Authors:
Battalio, Raymond C.
Ficher, Edwin B.
Kagel, John H.
Basmann, Robert L.
Winkler, Robin C.
Krasner, Leonard
Citation: C. Battalio, Raymond et al., An Experimental Investigation of Consumer Behavior in a Controlled Environment, Journal of consumer research Consumer research;JCR , 1(2), 1974, pp. 52-60