Authors:
Pettijohn, C
Pettijohn, LS
Taylor, AJ
Keillor, BD
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Citation: Gtm. Hult et al., Valued product attributes in an emerging market: A comparison between French and Malaysian consumers, J WORLD BUS, 35(2), 2000, pp. 206-220
Citation: Bd. Keillor et Gtm. Hult, A five-country study of national identity - Implications for internationalmarketing research and practice, INT MARK RE, 16(1), 1999, pp. 65-82