Authors: Kish, P Riskey, DR Kerin, RA

Citation: P. Kish et al., Measurement and tracking of brand equity in the global marketplace - The PepsiCo experience, INT MARK RE, 18(1), 2001, pp. 91-96

Authors: Howard, DJ Kerin, RA Gengler, C

Citation: Dj. Howard et al., The effects of brand name similarity on brand source confusion: Implications for trademark infringement, J PUBL POL, 19(2), 2000, pp. 250-264

Authors: Kerin, RA Sethuraman, R

Citation: Ra. Kerin et R. Sethuraman, "Revisiting marketing's lawlike generalizations": A comment, J ACAD MARK, 27(1), 1999, pp. 101-104